Taking a look at a few of the current changes and innovations in TV and digital content.

In the existing digital age, smart phones have become one of the most common instruments that people are using to watch videos and access media. Nowadays, many social media channels are providing limitless feeds of short, fast-paced videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that worldwide, mobile content consumption is on the rise, revealing that short form media is among the fastest growing media trends today. These platforms allow users to see a collection of personalised content and react instantly, making these videos much more interesting and addicting than conventional media. Short form videos are also being used more often for news and academic functions, not just for home entertainment. Subsequently, this pattern is shifting the way individuals are proactively looking for and counting on to get knowledge, in a quicker, here much shorter and more functional format.

Recently, with the growth of digital content, the way in which people consume content has evolved significantly. For many years, conventional tv was the main source of family home entertainment for the majority of people. Nevertheless, after the development of streaming platforms, many viewers are turning away from scheduled television, specifically among younger people. Instead, global media content analysis shows that more people are buying memberships to streaming services, which strongly evidences the switch in audience consumption practices. These services are popular for allowing individuals to watch the programs and movies they want, whenever they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the appeal of streaming platforms as a popular media consumption habit among viewers today. These modifications demonstrate the move towards user-controlled viewing interests in the market.

With constant shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the rise of internet streaming platforms and short form media content, the way in which individuals are getting their news reports is also changing. Individuals are progressively turning towards online news sources, instead of viewing television, to learn about existing worldly affairs. Nevertheless, at the same time, due to a constant flow of info, individuals are coming to be overwhelmed by substantial quantities of content. In reaction to this, news groups are re-engaging viewers by making short form content that is more clear and simpler to follow. These days it is common to find news channels that have mass followings on social media websites. This trend can be validated by the CEO of the fund that owns Euronews, for example. Using this technique has been essential for supplying individuals with trusted and verified news sources, in a form they can readily follow.